What happened
Analysis and impact
导读摘要
从辅助到执行：企业 AI 应用进入新阶段
OpenAI 于 2026 年 8 月 12 日发布的企业研究报告显示，企业采用 AI 的模式正在发生结构性转变。过去，企业主要将 AI 作为信息检索、文本生成等辅助性工具；如今，以 ChatGPT 和 Codex 为代表的智能体（agentic AI）开始承担实际执行任务——从代码编写、流程自动化到多步骤业务决策。报告指出，这一转变的核心在于 AI 不再只是「给出建议」，而是能够在受控环境中「完成动作」。来源：OpenAI Blog
前沿企业与跟随者的差距正在扩大
报告特别强调了「前沿企业」（frontier firms）与一般企业之间的分化。前沿企业在 AI 基础设施投入、组织流程重构和人员技能升级三个维度上同步推进，形成了复合优势；而多数企业仍停留在单点工具试用阶段，尚未将 AI 深度嵌入核心业务流程。原文未提供具体的量化数据或企业名单，但明确指出这种差距并非源于模型能力差异，而是源于组织层面的采用策略与执行力度不同。来源：OpenAI Blog
智能体落地的技术语境
企业从「辅助」走向「执行」的转变，与当前智能体技术研究的活跃态势相呼应。近期 arXiv 上有多篇论文从不同角度探讨了智能体系统的工程化挑战：例如，多 LLM 智能体在目标冲突时的协作治理问题，涉及如何在缺乏共享目标函数的情况下维持对话的有效性；又如，在消费级硬件上模拟大规模 LLM 智能体社会的可行性研究，试图降低多智能体系统的实验门槛。这些工作从侧面说明，企业级智能体部署所面临的核心问题——可靠性、可控性与成本——仍是学术界和工业界共同攻关的方向。来源：arXiv 来源：arXiv
对企业的启示
综合来看，OpenAI 这份报告的行业意义在于：AI 的企业价值兑现，正从「模型能力竞赛」转向「组织采用能力竞赛」。报告建议企业关注的不应仅是模型本身的迭代，更应包括如何将智能体嵌入实际工作流、如何设计人机协作边界、以及如何建立与 AI 执行能力相匹配的治理机制。原文未提供具体的行动清单，但其核心判断——执行型 AI 的采用速度将决定企业间的竞争位次——为行业提供了一个值得关注的观察框架。来源：OpenAI Blog
References
Original source text
August 12, 2026
From assistance to execution: How enterprises put AI to work
Two new reports show how AI adoption is spreading across firms and workers—and what frontier organizations are doing differently.
Read Enterprise SignalsRead working paper (opens in a new window) Loading… Share Organizations are expanding both where they use AI and what they ask it to do. Enterprise AI is moving from assistance to execution , yet not all firms are making that transition at the same pace. Frontier firms—those in the top 10% of AI usage each month—now generate 8.3× as many output tokens per active user as typical firms. The measure is a proxy for depth of use, and the widening gap appears alongside greater adoption of capabilities that connect agents to company context, tools, and repeatable workflows.
Today we are publishing two complementary studies that examine this shift. Enterprise Signals leads with a practical view of agentic AI across OpenAI’s enterprise customer base, including what frontier firms are doing differently and where agentic work is spreading. The companion working paper, How Organizations Use AI: Evidence from ChatGPT (opens in a new window) , examines how adoption grows across companies, roles, and levels of seniority.
Together, the studies point to a practical enterprise agenda: connect agents to the context and tools needed to complete valuable work; establish clear permissions, review, and governance; and help employees turn effective individual workflows into shared ways of working.
These reports reveal five key insights on how organizations are putting AI to work:
- Enterprise use is becoming more agentic. As of June, Codex generated 64% of combined Codex and ChatGPT output tokens among enterprise customers, suggesting that agents are enabling a shift toward more substantive, delegated work.
- The frontier gap is widening. Frontier firms—those in the top 10% of AI usage each month—now generate 8.3× as many output tokens per active user as typical firms, up from 2.6× in January.
- Frontier firms use advanced capabilities more often. Each week, 21% of active users at frontier firms use Plugins, compared with 9% at typical firms. At OpenAI, 95% of employees use Plugins weekly, highlighting the potential for deeper adoption.
- Agents are spreading across knowledge work. Since February, weekly active enterprise Codex users grew 108× in legal, 41× in sales, 41× in recruiting, and 26× in marketing, compared with 5× in engineering.
- Early-career employees use AI more. Usage is highest among early-career workers and falls among more senior employees, suggesting a potential comparative advantage in using AI.
Enterprises are shifting from asking to doing
Enterprise AI is moving from answering questions to carrying out work. Assistants help people think through work; agents help them complete it. Products like ChatGPT Work and Codex can use tools, create files, and produce work for review. Instead of asking AI how to prepare a presentation, for example, a worker can ask an agent to gather relevant information across sources and draft the presentation itself.
This shift is visible in enterprise usage. As of June, Codex generated 64% of combined Codex and ChatGPT output tokens among enterprise customers. Agentic workflows typically generate more output because they carry out longer, multi-step tasks, so the figure reflects both how often Codex is used and how much output those tasks produce.
The frontier gap widens as firms embrace agentic AI
Each month, we rank enterprise customers by output tokens per active user. Frontier firms are those in the top 10% that month, while typical firms fall between the 45th and 55th percentiles. As of June, frontier firms generated 8.3× as many output tokens per active user as typical firms, a threefold increase compared to the 2.6× gap in January. The frontier gap appears across industries and company sizes, showing that intensive AI use is not limited to technology companies. Enterprise Signals examines how the gap varies across industries and functions.
Among the U.S. public companies studied in How Organizations Use AI: Evidence from ChatGPT (opens in a new window) , enterprise adopters had stronger financial measures compared to non-adopters. They held more assets, employed more workers, and had higher levels of R&D investment. Read together, the reports suggest that access alone may not be enough to scale AI. Complementary investments in continuous employee learning, shared workflows, data infrastructure, and governance can support broader and deeper adoption.
Advanced capabilities like Plugins and skills are more common at frontier firms
AI agents need access to the right context and tools to be effective. Plugins (opens in a new window) bundle capabilities that help agents complete specific workflows. They can combine skills that provide reusable instructions with apps that connect to company data, tools, and actions. For example, a sales Plugin can combine a team’s playbook with access to its CRM, allowing an agent to use current customer information and past proposals to prepare a tailored response for review.
Frontier firms have a clear lead in advanced capabilities. Among weekly active users, 21% at frontier firms use Plugins and 19% use skills, compared with just 9% and 3% at typical firms. However, frontier firm adoption represents only a fraction of what is possible. OpenAI’s internal usage highlights the potential for deeper usage of these capabilities, with weekly Plugin usage at 95% of active users. Our research on how agents are transforming work provides a closer look at how employees at OpenAI use advanced capabilities.
Agents are spreading across knowledge work
Software engineering was an early center of agentic adoption, but Codex use is now growing quickly across knowledge-work functions. Since February, weekly active enterprise Codex users grew 108× in legal, 41× in sales, 41× in recruiting, and 26× in marketing, compared with 5× in engineering.
At Virgin Atlantic , that shift is visible across the business. Engineering teams use Codex to refactor legacy code in 30 minutes instead of two weeks. Their product teams use ChatGPT Work to complete weeks of competitive research in hours, shaping the airline’s five-year digital strategy.
Enterprise Signals explores how these capabilities are spreading across industries and functions, drawing on a sample of more than 10 million messages.
Early-career employees use AI more
Many surveys have reported higher levels of AI use among leaders and executives. However, administrative data from millions of conversations finds the opposite. Six months after adoption, early-career employees sent 13 more messages per week than executives.
For leaders, the result points to a practical opportunity to identify employees with the strongest AI habits and make their workflows visible, helping effective practices spread across all levels.
What leaders can do to narrow the frontier gap
Companies may have access to the same models, but frontier firms are putting them to work faster and more deeply across their organizations.
The opportunity for leaders is to close the frontier gap by extending agentic workflows beyond engineering and turning successful individual use cases into repeatable practices across the organization. By connecting agents to company context and tools, with clear permissions, governance and human review, firms can move from assistance to execution.
Read Enterprise Signals for deeper insights into how frontier firms are putting AI to work across industries and functions. OpenAI Enterprise customers can also request a customized benchmark to see how their organization compares against frontier firms.
Read How Organizations Use AI: Evidence from ChatGPT (opens in a new window) to understand how adoption spreads across firms and workers.
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